(after) Andy Warhol Offset Lithograph Poster, Absolut Vodka
Absolut Vodka offset lithograph on wove paper. Poster is linen backed on acid free paper. Tear to left margin and smaller tear to right margin (corner). Framed in a white lacquered wood molding with UV plexiglass. Signed in the plate in upper right. Image size: 38" x 45.5". Typically these large lithographs were given to bar owners for display in their establishments. A Historic Collaboration: According to the Absolut Book: The Absolut Vodka Advertising Story, the campaign began when: “Over dinner one night, Warhol, who started his career as a commercial illustrator, tells, Michel Roux, a French-born liquor executive, that he’s enthralled by the artfulness of the Absolut bottle. He reminds him that while he doesn’t drink alcohol, he sometimes uses Absolut as a perfume. Warhol proposes painting his own interpretation of the Absolut Vodka bottle. When Warhol was finished, [Roux] loved it and thought it would make a great Absolut ad.” After the campaign, the brand collaborated with various artists who depicted Absolut bottles in unique and creative ways.
H 48.5 in. x W 41 in. D 2.13 in.
H 123.19 cm x W 104.13 cm D 5.41 cm
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